One should always go by the door sticker. This figure of 35psi is what will give you the ride, performance, gas mileage and everything the manufacture claims. If you diverge from that setting your vehicle will not perform as intended. Many cars are delivered with a much higher PSI setting from the factories and should have been brought down to the sticker setting by your dealer before deliver to the customer.
So please go by the sticker. If anything you can set is 2 psi higher in order to leave some room for air to escape over time. This is also the reason people are switching to Nitrogen in their tires. The Nitrogen does not escape over time but more specifically should not expand with heat, so you pressure should be more stable.
Jerry